Build Your Dream Business With Your Whole Self
MEET MAVEN
Mission: Maven empowers women entrepreneurs to build businesses with their whole selves–transforming dreams into purpose-driven work that sustains them and their communities.
Vision: We envision a world where women entrepreneurs are celebrated for building businesses that feel true to who they are. A world where success is measured not by endless output, but by fulfillment, equity, and impact. In this world, community is a safe space rooted in love and curiosity–offering space, connection, and guidance–where individual dreams weave into collective strength and ripple outward to sustain future generations.
Values: We lead with honesty, empathy, and forgiveness. Love is the foundation of how we show up so women feel seen and celebrated. We approach challenges and possibilities with openness. Curiosity invites questions, deep listening, and new wisdom.
OUR METHODOLOGY
Maven’s methodology–aligning heart and head–is woven throughout our community. Women are invited to meet the moment with presence, align from within to honor their truth, and venture with intention to transform moments of stuckness into sustainable momentum. Along the way, reflection and celebration fuel resilience, while each next step is nurtured by a supportive community offering both a soft landing and a strong container for growth.
M
Meet the Moment
A
Align From Within
V
Venture With Intention
E
Evaluate & Celebrate
N
Nurture Next Steps
OUR FOUNDERS
Tessa Arneson is an entrepreneur, angel investor, and designer who leads with heart. As the co-founder of Maven, she has transformed a small Pilates studio into a thriving ecosystem of 100+ women-owned businesses, redefining what it means to build with purpose. A big dreamer and community builder, Tessa believes success is about alignment, growth, and impact. She brings a people-first perspective, helping listeners lean into their evolving passion. Beyond Maven, she’s a girl mom, wellness enthusiast, and world traveler, always seeking inspiration through art. Tessa is committed to lifelong learning and using her platform to create spaces where women can lead brave and intentional lives.
Rocky Donati is an entrepreneur, strategist, and creative problem-solver who built multi-million dollar brands in San Francisco before burnout led her to Utah—where she co-founded Maven, challenging women to step into their power and lead with unwavering authenticity. After decades in male-dominated industries, she proves that logic and intuition aren’t mutually exclusive, blending big-picture thinking with a strong sense of self. When she’s not shaping the future, Rocky fully embraces her inner hermit, escaping to the wilderness with her partner in crime and two Aussie pups, allowing nature to recharge her. Always seeking clarity and questioning the status quo, she’s carving her own path and inviting others to do the same.
MEET OUR TEAM
JEN UNGVICHIAN
COCO HERNANDEZ
Heather Geertgens
JESS KLOCKMAN
SIDNEY SMITH
